About

Bringing data-driven Korean skincare to the US.

Our story

Made by SKINLAB KOREA, since 2017.

BASUP is developed and manufactured by SKINLAB KOREA CO., LTD., a cosmetics company founded in 2017 and based in Incheon, South Korea. From day one, SKINLAB KOREA built its own in-house research institute and its own cosmetics factory — covering skin analysis, formulation, manufacturing, and fulfillment under one roof.

That factory is ISO 22716, ISO 9001, and ISO 14001 certified, and it has shipped BASUP and OEM products across Asia and the US for years — exclusive distribution in Indonesia, market entry in Malaysia, Thailand, and Japan, and OEM manufacturing for US brands including SpaLife and Swissco.

That program reaches US customers as a subscription — the same formulation science, delivered on a 28-day cycle.

SKINLAB KOREA headquarters, Incheon
2017
Founded
Incheon
South Korea HQ
3
ISO certifications

"We believe skincare should be measured, not guessed. Your skin changes — season to season, cycle to cycle — and the formula that fits it should change too."

See the algorithm and the factory behind it.

Meet the Technology
Basup
BASUP is brought to the US by Mirom, Inc., 130 Sculpture, Irvine, CA 92618.
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